Blackfish Paddles is stepping in as the Official Paddle Partner to the SUPER Festival and the historic ICF SUP World Cup in the UK. 

From 24 - 28 June 2026, the English Riviera - stretching across the stunning bays of Torquay, Paignton, and Brixham in Devon, UK - will emerge will emerge as a buzzing hub of the global stand-up paddleboarding scene. 

The region will host the Paddle UK SUPER Festival alongside the first-ever ICF SUP World Cup on British waters, creating a landmark moment for both elite athletes and passionate paddlers. For many, it’s a rare chance to share the start line with the world’s best.

At the centre of the action is Brendon Prince, Race Director, water-safety advocate, and long-time Blackfish paddler. Prince is the architect behind the event’s unique blend of elite racing and festival energy, bringing together world-class athletes, grassroots paddlers and families in one inclusive celebration of the sport.

The Blackfish crew will be active throughout the event, delivering gear demos and hands-on paddle support and guidance both on and off the water.

The ICF SUP World Cup will feature all three major racing formats - Sprints, Technical and Long Distance - drawing top international competitors. Meanwhile, the broader SUPER Festival opens the doors to everyone, offering taster sessions, workshops, live demonstrations, evening entertainment and after-parties that will round out the festival experience. 

The grand finale is set for Sunday, 28 June, when the SUPER Festival plans to host SUP1000 at Torre Abbey Sands in Torquay - an ambitious attempt to set a new world record with 1,000 stand-up paddlers on the water at the same time. 

Peter Allen, Sales Director at Blackfish Paddles and racer, commented:

“We’ve built a solid foundation in the UK with a committed team of riders, so partnering with Brendon and the SUPER Festival was an easy decision. 

This season we’re touring across the UK, and we’re bringing our full quiver of paddles to the event, offering demos, hands-on paddle support, and guidance on and off the water. It’s a great moment to support the community, showcase our gear, and continue expanding our presence across the UK”.

The ICF SUP World Cup & SUPER Festival 2026 Schedule:

Wed 24 June 2026 - Registration & practice sessions

Thu 25 June 2026 - Opening ceremony 

Fri 26 June 2026 - ICF Sprint Racing

Sat 27 June 2026 - ICF Technical Racing & SUPER Festival races

Sun 28 June 2026 - ICF Distance Racing & SUPER Festival races

To find out more about the event, visit superfestival.paddleuk.org.uk 

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*Photo by SUP Junkie UK